Wisconsin Trailblazer Award Winner

Written By Scott Truehl - Executive Vice President & Partner

The Wisconsin Chapter of NAIOP, the Commercial Real Estate Development Association, hosted the organization’s Annual Meeting and Awards Program Thursday, January 27 at Schlitz Park in Milwaukee. The program recognized outstanding volunteer leaders and formally installed the 2022 Board of Directors. 

NAIOP’s Wisconsin Trailblazer Award was awarded to Carole Schaeffer, Vice President of Business Development at Friede & Associates. Carole is only the second member to receive the Wisconsin Trailblazer Award, which is presented for extraordinary leadership and innovation in advancing the mission of NAIOP Wisconsin and is not presented every year. Carole sits on the NAIOP Wisconsin Board of Directors, the Public Policy Committee, and co-chairs the Madison Committee. She was instrumental in building NAIOP’s membership and programming in Madison. 

Carole is an active member of the Madison community, serving many local organizations. In 2018, she co-founded the Madison Downtowners, a group focused on supporting downtown Madison through social and educational opportunities. Carole was recognized by InBusiness magazine as one of the 40 under 40 and Top 5 Women in Economic Development. She was also the inaugural recipient of the 25 Most Influential Madison Area People.

Carole Schaeffer, VP of Business Development

Carole Schaeffer, Vice President of Business Development

Scott Truehl - Executive Vice President & Partner

With more than 30 years of experience in site selection and commercial development, Scott is responsible for assisting clients with not only their project development but also their site analysis/acquisition, municipal approval and development needs. Scott is an active member and presenter at the international Construction Leadership Network and is a speaker at both national and state contracting conferences on topics including creating a positive corporate culture; marketing construction services; design-build construction; and working with Realtors and developers. He also routinely participates in “Meet the Generals” programs around the state of Wisconsin and speaks to hundreds of trade contractors each year on how to effectively work with general contractors. For more than three decades, Scott has served the Wisconsin community in various roles: as a city councilman in Madison and Stoughton, as well as on numerous municipal boards, committees, and economic development commissions.

http://www.friede.com/scott-truehl
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