Roger Friede, Owner

Roger represents the fourth generation of the Friede family to lead the firm. He is a licensed professional engineer with a BSME and MBA in Finance from UW-Madison. He has served as Owner of the company since 1992 when he succeeded his father. Before joining Friede & Associates in 1987, Roger was an Application Engineer for York International in Houston, Texas. Roger is active in professional organizations and the community, serving on numerous boards and committees.

In 2015, The National Safety Council named Roger one of nine American CEOs Who “Get It.” The annual award recognizes “leaders who demonstrate a personal commitment to worker safety and health.” In naming Roger, the only Midwest CEO selected for this honor, The National Safety Council cited the company's recent celebration of 10 years with no lost-time incidents.

Roger performs general management duties for Friede & Associates. He’s grateful for the opportunity to work with talented and dedicated professionals interested in doing their best for Friede’s customers. He especially enjoys seeing the excitement in his clients' eyes as they watch the Friede team build their dream for them. In his free time, Roger likes to hike in the Wisconsin woods, cheer on the Badgers, ski, and ride his motorcycle.